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Whole Foods Market - Quality Standards
Supplement Ingredients
This document is intended for internal company use to assist WFM buyers in making purchasing decisions. Products that do not meet the ingredient standards of this document may not be sold at Whole Foods Market. Whole Foods Market reserves the right to add or remove ingredient terms from the quality standards list or to change the acceptable/unacceptable status of any ingredient term at any time.
Please make sure that you are using a recently updated list; current quality standards lists are available from the Quality Standards Information Manager at http://qualitystandards. If you have any questions about this list, please contact the quality standards team at [email protected].
Acceptable and unacceptable ingredients for supplement products.
Ac-di-sol (see crosscarmellose sodium) Supplement stabilizer, filler, anticaking agent, binder Only Enzymatic Therapy, NOW,Rainbow Light and Jarrow are currentlyacceptable.
WFM regulations athttp://w3.wholefoods.com/wf_library/add_caffeine.html sequestrant, firming agent, nutrient,buffer any product which claims to ¿block¿carbs http://w3/wf_library/colloidalminerals.html demulcent, astringent, vulnerary,expectorant industrial solvent, controverialsupplement unless complies with federal standards thermogenic, stimulant, decongestantset forth onhttp://w3/wf_library/mahuang.html andhttp://w3/wf_library/mahuangfda.html http://w3.wholefoods.com/wf_library/fractionated_oils.html softgels, gelling agent, used to formcapsules WFM regulations athttp://w3.wholefoods.com/wf_library/guarana.html Unacceptable unless Quality Standards herband Legal teams have approvedcultivation and sustainability practices.
One acceptable vendor noted in"Internal Description" ketone level tests - see "test kits" Pregnancy, ketone, pH are ok, whilemany others are not. Each kit must beapproved by QS team; WB buyers willbe alerted of approved and unapprovedtests.
sweetener, humectant, crystallinecontrol agent unless complies with federal standards thermogenic, stimulant, decongestantset forth onhttp://w3/wf_library/mahuang.html andhttp://w3/wf_library/mahuangfda.html firming agent, nutrient, color retentionagent bulking agent, stabilizer, NutritiveSweetener , humectant stabilizer, filler, anticaking agent, binder monocalcium phosphate anhydrous -see calcium phosphate carminative, sedative, diaphoretic,emmenagogue Pregnancy, ketone, pH are ok, whilemany others are not. Each kit must beapproved by QS team; WB buyers willbe alerted of approved and unapprovedtests.
product label have been reviewed bythe QS team unless specifically approved by QSteam.
preservative, antioxidant, colorretention agent potassium iodide are acceptable, butmg amounts of are unacceptable. Runby QS team with any questions.
preservative, antioxidant, colorretention agent pregnancy tests - see "test kits" Pregnancy, ketone, pH are ok, whilemany others are not. Each kit must beapproved by QS team; WB buyers willbe alerted of approved and unapprovedtests.
moisture retardant, flavoring agent,filler supplements and cough syrups. NOTacceptable in energy shots, beverages,or any other food or supplementproducts. Please contact the QS teamif in doubt.
leavening agent, buffer (also known asbaking soda) preservative, antioxidant, colorretention agent preservative, antioxidant, colorretention agent preservative, antioxidant, colorretention agent approved by QS team. Acceptable insupplements only if NOT diagnosing a disease.
Pregnancy, ketone, pH are ok, whilemany others are not. Each kit must beapproved by QS team; WB buyers willbe alerted of approved and unapprovedtests.
nutrient (vitamin E acetate), antioxidant show natural source. Requires QSreview.
vitamin D supplements need to bereviewed by the QS team.
rBGH-free claims must include required filler, flavor, nutrientdisclaimer. See ROCK(http://rock/?p=213) for additionalinformation.

Source: http://www.wholefoodsmarket.com/sites/default/files/media/Global/Company%20Info/PDFs/Supplement%20QS%20List.pdf