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A Call for
An important correction from calcium, cannot sit or stand for at least 60 minutes, or are allergic to BONIVA or any of its ingredients. Nominations
BONIVA can cause serious side effects including postmenopausal osteoporosis problems with the esophagus; low blood calcium; bone, joint, or muscle pain; severe jaw bone problems; and unusual thigh bone fractures.
quarterback with cystic You may have seen an ad about BONIVA for the treatment and prevention of postmenopausal Before starting BONIVA, tell your doctor if you osteoporosis that may have given you the wrong have problems with swallowing, stomach or cancer. And a defensive back who is a top tackler for her impression. Our ads stated that “After one year digestive problems, have low blood calcium, plan on BONIVA, 9 out of 10 women stopped and to have dental surgery or teeth removed, or have reversed their bone loss.” The FDA has found nominees for the High School Football Rudy Awards.
that there is not enough evidence to support Stop taking BONIVA and tell your doctor right this statement and wants us to clear up any away if you have pain or trouble swallowing, chest PARADE is offering local commu-nities the chance to single out pain, or severe or continuing heartburn, as these these ads and make sure you have the correct may be signs of serious upper digestive problems. Call your doctor immediately if jaw problems or mates but have beaten the odds just by getting out on the fi eld. BONIVA has not been proven to stop and reverse hip, groin, or thigh pain develops; or if you have bone loss in 9 out of 10 women and is not a cure
symptoms of low blood calcium such as spasms, awards, named for Daniel “Rudy” Ruettiger—whose dream for postmenopausal osteoporosis. BONIVA has twitching, cramps in your muscles, or numbness or been shown to help increase bone mass and help tingling in your fingers, toes, or around your mouth. reduce the chance of having a spinal fracture Follow the dosing instructions for once-monthly (break). We encourage all patients to discuss their BONIVA carefully. treatment with their healthcare provider. Only your The most common side effects are back pain, doctor can determine if BONIVA is right for you. heartburn, stomach area pain, pain in your arms and legs, diarrhea, headache, muscle pain, and BONIVA is a prescription medicine used to treat You are encouraged to report negative side effects or prevent osteoporosis in women after menopause. of prescription drugs to the FDA at www.fda.gov/ BONIVA helps increase bone mass and helps reduce medwatch or by calling 1-800-FDA-1088.
the chance of having a spinal fracture (break). Talk to your doctor for more information or if you EVERYBODY’S
It is not known how long BONIVA works for the ALL-AMERICANS
have questions about your treatment.
treatment and prevention of osteoporosis. You Parade
Please read additional important risk information
.com/rudy.
should see your doctor regularly to determine if for BONIVA on the next page.
If you have any questions about the effectiveness
or safety of BONIVA, please call Genentech at
1-800-4BONIVA or visit boniva.com.
You should not take BONIVA if you have certain problems with your esophagus (the tube that connects your mouth and stomach), low blood October 16, 2011 • 7
BONIVA and symbol are trademarks of Roche Therapeutics Inc. 2011 Genentech USA, Inc. All rights reserved. BON0000525600 PARADE Publications 2011. All rights reserved.

Source: http://www.stategazetteftp.com/mags/parade/Pg_07.pdf