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Business / IT News and Views From the Trenches
Ok, email isn’t dead quite yet but the times sent as only HTML. This means it
way it is being overtaken by spam comes with graphics, fonts, and colors.
leaves us with the possibility your The alternative message format is plain
email isn’t being read. You can great- text -- boring and plain. If you must send
ly increase the chances of your mes- HTML emails, I strongly recommend
sage being read if you follow some including a plain text option as well.
simple guidelines when sending email. This is conﬁgurable in all major email
Today nearly every ofﬁce is us- clients including Outlook. The reason
ing some sort of spam ﬁltering. Most for this is not only to avoid the spam
mornings when I ﬁrst check my email ﬁlters but also because there are many
I have around 200 spams that were au- companies out there who by choice
tomatically deleted and another 100 will not view or allow HTML emails.
- that I have to quickly run through Blank Lines and YELLING
make sure your messages are not be- sary multiple blank lines or YELL-
ing marked as spam by ﬁlters, we ING (all caps), it is more likely to
should ﬁrst understand how the ﬁl- be tagged as spam. For some reason
ters determine if a message is spam. spammers feel we are more likely
There are actually hundreds of the necessary copy from the message.
to check the message against content ﬁlters used but these four provide
that is known as generally spam. If a good overview of what is cur- 2. Don’t use hotmail,
you are peddling Viagra, mortgages, rently considered spam. Now how yahoo mail, etc.
free prizes, etc; your emails will im- can you avoid being tagged as spam?
You can avoid this if you follow the 1. Don’t send HTML email.
I know this is a very unpopular using freely available web email ac-
rule but it is one of the surest ways counts to send spam for years and emails
to avoid the spam ﬁlter. If you must from these domains such as hotmail.com
Email marketers like to collect data. send an HTML email, make sure you have a high likeliness of being spam.
It is common practice to include track- have already corresponded via email
ing information in an email so it can with the target so you are likely on 3. Ask your email provider
be reported who actually opened a their accepted list of email senders and if they support Sender
message. If your emails use tracking provide a plain text version along with Policy Framework (SPF).
IDs, they will have another hit against the HTML version. One common tech- SPF attempts to match the address
them towards being tagged as spam. nique for email marketing is to include of the computer an email is coming
a plain text version that contains a web
with your contact, you can never be receive every message from those on
sure that you message will be read. your list. This is easy to do with the
tain it will get through, you can always
Marc A. Ohmann is the Founding Principal of Digital Solutions, Inc. He can be reached at firstname.lastname@example.org or
952-703-3996. Founded in 1999, Digital Solutions helps businesses attain organizational goals through Inter-
net Resources and web development. To learn more, visit http://ds6.net
Working Paper Series #2008-041 Experimentation with strategy and the evolution of dynamic capability in the Indian Pharmaceutical Sector Suma Athreye, Dinar Kale & Shyama V. Ramani United Nations University - Maastricht Economic and social Research and training centre on Innovation and Technology Keizer Karelplein 19, 6211 TC Maastricht, The NetherlandsTel: (31) (43) 388 440
Deutscher Tropentag 2002 Witzenhausen, October 9-11, 2002 Conference on International Agricultural Research for Development Use of Lemon Grass Oil as Feed Additive in Weanling Pig Diets Wandee Tartrakoona, Kattika Wuthijareea, Therdchai Vearasilpa, Udo ter Meulenb a Department of Animal Science, Faculty of Agriculture, Chiang Mai University, Chiang Mai 50200, Thailand. E-mail: a