SALES AND MARKETING EXECUTIVE
Dynamic, highly motivated, creative leader with proven success in sales, marketing, and customer relations, persevering
successfully in all endeavors while challenging the status quo. Repeatedly recognized by clients and management for exceeding
goals while creating long-term relationships and promoting brand awareness. Passionate presenter with the ability to quickly
build rapport and communicate masterfully with key decision makers, clients, and senior management. Demonstrated
Key Account Relationship Management
Sales and New Business Development
Marketing and Public RelationsPROFESSIONAL EXPERIENCE INNOVA HEALTH SERVICES, Bridgehaven, CT 2009-Present Admissions and Marketing Director
Develop, implement, and manage complex marketing and communication strategies to enhance brand awareness and attract
consumers. Build strong relationships within the community, media, and with partner organizations, coordinating extensive public relations campaigns and meeting rigorous sales goals. Liaise daily between numerous facilities to ensure satisfaction of
multiple stakeholders, responding quickly to issues and successfully achieving prompt resolution. Recruit, train, and evaluate
staff, actively driving improvements and ensuring efficient operations while maintaining record high patient satisfaction.
Recruited full-time nurse practitioner, resulting in increased patient and physician satisfaction while dramatically
Consistently ranked in top sales tier, achieving 112% of quota in current quarter. Increased sales by 30% through strategic relationship management with key decision makers.
Initiated ongoing community roundtable to provide feedback and data on transitions of care; built a reputation as a
benchmark provider within the community.
Earned the 2011 Highest Variance of M2( Medicare/Insurance)to Budget in the New England Region award. Exceeded census (facility occupancy) growth goals, attaining a 27% growth in census over last year.
Reached the highest referral service satisfaction scores in the past five years.
Selected to train and mentor admission directors throughout Connecticut as well as fulfill the role of Peer Trainer,
providing training for 22 facilities in the New England region.
Ranked 4th in the nation for sales in January 2011; recognized repeatedly on the Leader Board for exemplary sales
Conceived and implemented a wildly successful interactive strength assessment that creatively engages the entire
market population, simultaneously promoting brand and building community health awareness.
META PHARMACEUTICAL, Hartford, CT Pharmaceutical Sales Representative
Represented and promoted two prescription pharmaceuticals: Plavix for Cardiovascular Disease to Cardiologists and Avalide
for Hypertension. Developed relationships with leading general practice physicians, requiring judicious time management skills
and creativity to meet accomplish goals.
Achieved 98% of plan goals within ten weeks.
SERLIN LIMO, Hartford, CT 2005-2007 Sales/Client Account Manager
Recruited to market and sell premium global chauffeured ground transportation services to Fortune 100 corporate travel
managers, executive assistants, and private aviation schedulers in the stringent Minneapolis and New York City regions.
Performed front-line selling for Fixed Base Operators’ (FBOs) reservation management company. Planned executive meetings
and events targeting the pharmaceutical industry. Traveled extensively, managing the sales process from prospect to
relationship management. First point of contact for all customer service issues, requiring unparalleled poise, diplomacy, and
Attained 137% of revenue quota within the first six months and continually sustained over 110% of revenue quota.
Challenged to penetrate the NYC market and aggressively build a client base from the ground up. Captured 17 key
accounts in the competitive New York City market, including the largest investment security company in the U.S.,
personally negotiating and developing strategic client relationships that provide substantial company revenue streams
Earned a position on the premier sales team, the highest producing revenue group of the firm.
PIPELINE, INC., Bridgehaven, CT 2003-2007 Business Manager
Worked alongside owner to successfully launch a union pipefitting business. Managed all the financial aspects of the business,
including payroll, accounts payable, and accounts receivable, quickly mastering complex accounting principles while teaching
myself QuickBooks Pro. Performed these duties concurrent with responsibilities at Ikon and Serlin Limo before finally
transferring the financial tasks to a full-time accountant.
IKON OFFICE SOLUTIONS, Bridgehaven, CT 2003-2005 Sales Representative
Provided integrated solutions and performed document workflow and communication requirements assessments to help customers meet their technology needs. First line of contact with customers, ensuring satisfaction and timely resolution of all
issues. Conducted strategic sales calls, delivering presentations, proposals, and value propositions to key decision makers.
Received Rookie of 2nd Quarter award for 2004 (out of 22 candidates).
Achieved Superstar Award for attaining 101% of revenue quota within first year.
100% customer base retention. Sold the first electronic document management (EDM) suite in the Coventry market, helping a client move to a
paperless office system while eliminating their need to expand their existing filing systems, saving thousands of dollars
Top producer for Document Management Assessments for 2004.
EDUCATION OLYMPUS COLLEGE, BA, Business Degree, Bridgehaven, CT BRIDGEHAVEN COMMUNITY COLLEGE, AA, Liberal Arts, Bridgehaven, CT BRIDGEHAVEN COMMUNITY COLLEGE, Veterinary Technician Program, Bridgehaven, CT PROFESSIONAL AND PERSONAL DEVELOPMENT Sales Training Courses: IMPACT Sales Training, Sales Leadership, IKON Sales Core 1 Training, IKON Sales Core 2
Kiwanis International Board Member since 2004, Charter Club member, founding and starting both the Burlington Kiwanis
club in 2004 and the North Woods club in 2008.
Suicide Response News and Notes April 2004, Volume 3, 4th Edition Table of Contents Section 1: Update on Suicide Response Initiative in Region 3 In this business year the following objectives have been identified as those we will work towards achieving: 1. Utilization of the Hope and Healing booklet to increase awareness of suicide and strengthen community net
14-16 maggio 2009 Sede del corso : Centro di Diagnosi, Cura e Riabilitazione dell’Asma Infantile Istituto Pio XII° Via Monte Piana, 4 Misurina (BL) Giovedì 14:30-15:30 Consegna del materiale, introduzione e metodologia del corso 15:30-16.00 Pretest 16:00-17:30 Lettura magistrale live event Infezioni e asma F. Bernardi 17:30-18:15 Discussione 18:15-19:00 Drug Delive